When the overall stainless steel cabinet is no longer a novelty, and the concept of “whole” has been recognized by most consumers, the home furnishing industry is thinking about changes again, and many building materials companies have introduced the concept of “holistic home improvement”.
Scene suppliers start seller installation plan
In the past, Kunming building materials dealers sold their own products, whether through home improvement companies or indirectly to meet consumers, as long as they could sell the products in, it was their victory. But for a long time, Kunming's home improvement companies have been unwilling to be lonely. They not only sell design plans, but also set up their own stores to purchase furniture and building materials from one stop.
But recently, this format of the market has quietly changed. Some home improvement companies have begun to gradually withdraw from the field of building materials and furniture, and focus on design. However, building materials merchants are unwilling to become lonely, and have entered the overall home improvement one after another. While selling products, they have specially sold home improvement design plans.
Recently, Cobb Boloni has launched a one-stop home improvement plan. Old brand stainless steel cabinet companies such as Oupai Cabinet and Yinglian Cabinet have also announced the introduction of the overall wardrobe concept in a high-profile manner. The more long-term purpose in the future is the overall home improvement. These companies basically have a relatively complete product line, and have accumulated a series of experiences in the overall home decoration design in the past concepts such as building overall cabinets.
Now, when their service scale expands from the kitchen to every corner of the home improvement, a renovation of the decoration has begun.
Home furnishing products suppliers not only sell products, but also take care of all the products for home improvement. Large items such as cabinets and wardrobes can be customized, and various building materials and accessories can be supplied. They specially help customers make design plans, and of course they are still construction . In the past, after consumers bought products from home building materials vendors, they could only serve as devices for a wide range of products, and could not consider issues such as overall harmony and style matching from all angles.
New demand has given birth to new directions for building materials business
Or because of the impact of the financial crisis, the wallets of many consumers are getting weaker and weaker. “They are more sensitive to prices than ever before,” said Zhang Kai, general manager of Oupai Cabinet. It is precisely because of this that consumers Don’t be afraid of spending time anymore, looking for products with higher prices and better performance from the market.
This process naturally gave birth to the prevalence of home improvement DIY, and it also allowed many building materials suppliers who do not originally do terminals to see the benefits that can be brought about indirectly facing the terminal.
After the building materials business has lifted the veil and walked to the terminal, it naturally needs to provide a lot of services, such as installation and construction. With the abundant product line, the scale of this installation and construction is expanding. Therefore, building materials manufacturers with abundant products naturally see the opportunity brought by the overall home improvement.
In the past, various shady scenes and various public transactions in the home improvement process have gradually surfaced in the past few years, and consumers have become more and more suspicious of many home improvement companies. Especially the prices they provide, as long as they are compared, it is easy Invention flaws.
"The market needs home improvement companies that are more transparent, cost-effective, and professional," said industry insiders. And home building materials vendors who have disadvantages in products, skills, and construction will of course take up this obligation.
"Each family only needs one kitchen, but there can be several bedrooms." This kind of market demand allows Zhang Kaiyi to see the opportunity brought by the overall home improvement in the future. Duan Xingwei, general manager of Yinglian Cabinet, also indicated that after more than 10 years of development, hundreds of large and small stainless steel cabinet companies have gathered. Although with the boom in real estate, there is still a lot of room for development in the whole cabinet market in Yunnan. For emerging industries such as home improvement, the timing is obviously much shorter. Of course, home building materials suppliers who see this opportunity will not let go of such a good opportunity.
